Streamlining our payment flow

Introducing a simple checkout experience

I worked with a small cross-functional team to develop a purchase experience that felt simple and radically reduced the amount of steps for readers. The goal was to make it easy for readers to understand where they were in the experience and communicate The Atlantic’s value clearly through the process. Using Stripe as a payment provider allowed us to be radically transparent and cut through legalese to provide a seamless experience.

This project was part of a grand rollout of our consumer revenue business—adopting a paywall and providing a path for readers to easily subscribe and connect with our journalism. And while it’s always a challenge to convince readers to pay for journalism, our checkout flow has performed well above our projections and has been a integral part of creating and maintaining our subscriptions business.

Stories, rebuilt

How do you rebuild stories at a 163-year-old institution?

That’s the question our team started with in our quest to reinvision digital storytelling at The Atlantic. What we knew: the article page wasn’t doing enough work for us. We had inflexible systems that weren’t working for our editorial or our business teams. And as our main product—and where 8 out of 10 readers encounter us for the first time—we knew this mighty page could do more for us.

As the design and overall project lead, I partnered with our user research team to sketch out a discovery process to unearth what our approach should be. We interviewed over 80 people including readers, internal stakeholders, and other design teams in our industry to understand: what do our readers love (and dislike) about our experience? What are our teams excited about? Where is the industry headed?

From there, we had an inclusive design process that involved members of our editorial, subscriptions & ads teams being involved and represented throughout. Our solution landed on one flexible and evolving story page that could accommodate all of our storytelling needs, envision a better user experience and more flexible advertising system, and allow our subscription and marketing teams to prototype and test what works instead of being locked into fixed solutions. Check it out.

A new platform for events

Amplifying the voice of our events

I worked with the fantastic AtlanticLIVE team to envision a flexible event landing page that showcases our beautiful design and showcases our premium, thoughtful approach.

We also translated this brand voice to a new home destination to show off our suite of award-winning events.